Political Marketing Mix in Indonesia Parties

Political Parties and Political Marketing ‘ Strategies ’

This conceptual paper focuses on political marketing „strategies‟ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated whether political parties actually have political marketing „strategies‟. The difference between political marketing and political campaign strate...

Political Parties and Democracy

A central claim of democratic theory is that democracy induces governments to be responsive to the preferences of the people. Political parties organize politics in every modern democracy, and some observers claim that parties are what induce democracies to be responsive. Yet, according to others, parties give voice to extremists and reduce the responsiveness of governments to the citizenry. Th...

Modeling Marketing Mix

The marketing mix refers to variables that a marketing manager can control to influence a brand’s sales or market share. Traditionally, these variables are summarized as the four Ps of marketing: product, price, promotion, and place (i.e., distribution; McCarthy, 1996). Product refers to aspects such as the firm’s portfolio of products, the newness of those products, their differentiation from ...

The Marketing Mix Matrix

In 2005, Chekitan Dev and Don Schultz introduced the customer focused marketing mix (SIVA) in Marketing Management. SIVA was presented as an alternative approach to McCarthy’s classic business orientated marketing mix popularly known as the 4Ps. SIVA and 4Ps are presented here as a complementary mechanisms to shape marketing practice through considering the needs of the customer within the cons...

Political Parties in Advanced Industrial Democracies 1 Paul Webb 2 Political Parties in